Few companies do not use LinkedIn to study the profile of their candidates. It is unsurprising because it is the world’s most widespread professional social network. Therefore, optimizing your LinkedIn profile to find a job is very important regardless of the position you are looking for.
Having a presence on this network will make you more visible. In addition, it will make it easier for you to expand your digital networking group and contacts and make it easier for you to continue evolving in your professional career.
What is LinkedIn, and what is it for?
Yes, we have already told you it is a social network. The significant thing about LinkedIn is that it is an RR.SS. For professionals. Since its founding in 2002 until now, the network has had 610 million users from more than 200 countries. Specifically in Spain, LinkedIn has registered more than 11 million profiles.
It is one of the best online tools for networking with professionals, exposing your training and work experience globally, and, of course, LinkedIn makes it easy to find a job.
At the business level, the network allows recruiters to access the profiles of the workers in the workforce and that of the applicants to be part of it. In addition, companies take advantage of LinkedIn by sharing their brand information: events, news, promotions, current events…
LinkedIn is a two-sided professional social network. On the one hand, it makes it easier for its users to find a job; on the other, it allows companies to locate the most talented candidates according to their needs.
Tips to optimize your LinkedIn profile
Having a profile that impacts and captures the attention of recruiters will open many doors for you. We want to help you achieve it! Therefore, we offer you the following tips to optimize your profile on LinkedIn.
1. Highlight your strengths
The first person who must be clear that it is worth doing a certain job is yourself. Forget prejudices of sex, age, and training. If you are qualified, you are qualified. Let the rest of the world know too.
Analyze yourself in depth and find out what your strengths are. Then feature it and broadcast it on LinkedIn. Forget prejudices. For example, if you have no experience yet, highlight what you have learned so far; or if it is your first job, it reflects your desire to learn and develop your professional career.
2. LinkedIn is just a way to find a job
The job is not on LinkedIn. The social network is just a medium. It would be best if you got the attention of the recruiters so that they interview you in person. Remember that selection processes are not usually carried out online, hence the importance of meeting in person with headhunters.
3. Be patient
The answers are never immediate… despite starting your job search online. Set a strategy and be constant. The wait will be worth it.
4. Set realistic goals
You have started a strategy using LinkedIn to find a job. Therefore, you must set yourself realistic goals. Not just any position, and not every company works according to your way of being and your abilities.
Writing a list of the companies that interest you is highly recommended. LinkedIn makes it easy for you to contact them and offer yourself as a potential worker.
5. Adapt your profile according to your goals
It is of little use to have a very generic, incomplete, or outdated profile. Since you have already decided which companies you want to work for, it is time to orient your profile.
It would be best if you made the following points clear:
- What job do you want to get, and what are your skills and abilities to develop it?
- Indicate subtly that you are looking for a job. It’s not a matter of being desperate. You must show interest in the new job, but if you don’t get it, there will be many more.
- Pay special attention to the headline of your professional profile, the extract drawer, and your experience. Try to use keywords so that, in recruiters’ searches, you appear in the top positions.
6. Be objective
By now, you are done filling out your LinkedIn profile. It is time to be objective and review it. You can also ask for help from family or friends to give you their opinion. Be receptive to their comments and proposals for improvement.
7. Practice networking
Get the most out of one of LinkedIn’s best benefits. Expanding your network of contacts has never been so easy. Of course, try to make them valuable contacts (who can contribute something to your professional development).
For example, you are currently using LinkedIn to find a job. Therefore, your network of contacts should be dominated by recruiters, professionals who already work in the company that interests you, companies that attract your attention, and users with many contacts to help you expand your network …
Of course, do not forget to send personalized messages whenever you want to connect with another professional. Another fundamental aspect is that you occasionally have conversations with your contacts—nothing to accumulate for the sake of accumulating.
8. Discover LinkedIn Job Search
No, it’s not the classic LinkedIn mobile app. It is a separate tool focused exclusively on finding new jobs. Its operation is simple and intuitive, allowing you to configure your preferences to find a job and search for offers by keywords.
